Thursday, December 27, 2012

Protecting Wildlife, and People Too!

How can luxury benefit the environment?  Here’s one example.

&Beyond is recognized as a world leader in luxury adventure travel and safaris. Yet &Beyond’s company vision reads: “Our roots are in Africa where we run over 40 magical safari lodges and camps in the most breathtaking parts of the continent and, through this, sustain hundreds of rural communities and millions of acres of precious, sometimes endangered wildlife land.” 

To support its commitment to conservation and communities, in 1992 the company set up a charitable arm that channels millions of dollars each year into conservation and community empowerment, in the form of a registered non-profit foundation, establishing “a highly successful track record in empowering and enriching the lives of communities living in and around &Beyond’s conservation areas and safari lodges.” &Beyond Foundation emphasizes health care, education, income generation, the protection of community equity and assistance to vulnerable children and orphans.  

The company’s core ethic is stated as “Care of the Land, Care of the Wildlife, Care of the People”.

Check out its accomplishments or “victories” here.

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