Saturday, August 27, 2011

A Better Place

Better Place is “accelerating the transition to sustainable transportation.” Located in Palo Alto, California, the company aims to “turn the dream of mass-selling electric cars into reality.” With Better Place, Israeli entrepreneur Shai Agassi, who founded the company, endeavors “to reduce worldwide reliance on oil with a market-based model and infrastructure that could potentially spur widespread adoption of a new breed of electric vehicles.”

It is possible: “Better Place delivers the network and services that make an electric car affordable to buy, easy to use, and amazing to own. Electric car drivers will have access to a network of charge spots, battery switch stations and systems that optimize the driving experience and minimize environmental impact and cost.” Today,  a 24 kilowatt-hour lithium-ion battery (about 200 kg/440 lbs) in a mid-sized sedan provides a range of about 160 kilometers (100 miles) on a single charge. At  battery switch stations, an electric vehicle’s depleted battery is exchanged for a fully charged one in less time than it takes to stop at a gas station to fill one’s tank.

The good news is that, according to Better Place, “sustainable transportation for the mass market is just around the corner. Electric vehicles present the opportunity for energy independence, environmental restoration, and new sources of economic growth.” Go to for more information on this sustainable tranportation opportunity.